Simplify Service Delivery and Management

The Cisco Service Exchange Framework (shown in Figure 1) simplifies the management of multiple services combining data, voice, video, and mobility by providing enhanced intelligence in Cisco IP Next-Generation Networks (IP NGN). Service providers use service exchange frames in wireline, cable, and mobile segments to enable a single, integrated environment for provisioning, scaling, and customizing services.

The flexible Cisco Service Exchange Framework allows service providers to:

• Deliver, analyze, manage, and control existing and new applications
• Implement new security policies as part of an overall service offering
• Offer application-level quality of service (QoS)
• Provide subscriber- and application-aware services
• Bundle and manage service pricing
• Track transactions by content type, device type, or subscriber
• Provide granular usage analysis on an individual subscriber and application basis
• Manage and disseminate policies in real time to maximize network efficiency, test new business models, or address network threats
• Offer a single point to sign on to the network with access to varied services

Figure 1: Cisco Service Exchange Framework
Click on the diagram or the navigation bar for more information.

With one service creation and management infrastructure, service providers can:

• Increase revenue and decrease capital and operational expenses
• Reach new customers and cross-sell new services
• Retain customers who are excited about new, unique combinations of services

The Cisco Service Exchange Framework enables service providers to transform their networks without requiring a significant investment. It accommodates both IP multimedia subsystem (IMS) services and services that do not use Session Initiation Protocol (SIP) standards for flexibility and longevity.